Founding cohort — Q4 2026

Your calling team is elite. Stop wasting it on cold lists.

Off Market Engine builds Google inbound acquisition for investors who already run outbound. Same team, same phones — pointed at homeowners actively searching for a buyer right now instead of a list from 2019.

U.S. investors only · Requires an in-house calling team · Founding pricing locked for launch partners

1 per metro
Exclusivity locked
for founding partners
6+ intents
Cash offer, inherited,
foreclosure, tired landlord…
7 days
From kickoff
to campaigns live
Locked-in
Founder pricing
held for the life of the account
The real problem

Your callers are the
most expensive part of your stack.

Your acquisitions team is trained, licensed and salaried. Where you point them is the difference between a healthy pipeline and a burnout cycle. Here's what most investors are pointing them at right now.

01

50 dials to find a pulse

Cold lists get thinner every quarter. Your callers spend the morning leaving voicemails and the afternoon on people who never asked to hear from anyone. One qualified conversation per shift is the ceiling, not the floor.

02

Meta leads that only "expressed interest"

A homeowner tapped a form because the video was interesting. That's not intent to sell — that's intent to keep scrolling. Your team burns hours qualifying curiosity.

03

Shared PPL leads dressed up as exclusive

You pay per lead. So do three other investors in your market. The seller has already been offered a price by the time your caller dials.

04

Your best asset is pointed the wrong way

Your callers are trained, salaried and closing at a rate the industry envies. Every hour they spend on a cold list is an hour they aren't spending on someone who typed "sell my house fast" into Google this morning.

Same callers. Different queue.

See what we build
What we handle

We build the top
of the funnel.

Everything upstream of the phone call — search intent, landing page, tracking, CRM push. You keep the part you're already good at.

Intent-segmented Google Ads

A seller typing "cash offer for my house" and one typing "sell inherited house Ohio" are two different pipelines. We run six-plus ad groups per market, each on its own intent, its own budget, its own negative list. Nothing shared, nothing generic.

  • Keyword build & ongoing negatives
  • Ad copy tested weekly
  • Per-ad-group bid management

A landing page per intent

Inherited sellers care about probate timelines. Foreclosure sellers care about the sale date. Tired landlords care about the tenant. One page per intent, written to that specific situation. This is the single biggest lever on cost-per-lead most investors never pull.

  • One page per ad group
  • Situation-specific headline & copy
  • Mobile-first, sub-2-second load

Straight into your CRM, tagged

Every lead lands in the CRM you already run — REsimpli, Podio, Investor Fuse, GoHighLevel — tagged with the ad group, keyword, and landing page that produced it. Your callers see the intent before they dial. Google sees the ones that closed.

  • Real-time CRM push
  • Ad group & keyword tags on every lead
  • Closed-loop conversion tracking
How it works

Seven days from
call to first lead.

No 40-page playbook, no six-week discovery, no billable hours before your first lead lands. Founding partners get built first.

Fit call

Twenty minutes. Your metro, your buy-box, your calling team's capacity. If we can't build you an inbound engine that beats your outbound cost-per-deal, we say so.

Day 0

Build week

Six intent-segmented ad groups, six landing pages, tracking wired, CRM connected, closed-loop reporting stood up. Nothing goes live until it's tested end-to-end.

Days 1–7

Leads land tagged

Sellers submit, leads route to your CRM with intent, ad group, and keyword attached. Your callers see who they're talking to before they dial.

Week 2 on

We optimise the funnel

You send closed/dead status back. We use that to cut losing keywords, rewrite losing pages, and pour budget into what closes. You never manage this.

Ongoing
Founding cohort

Pre-launch, on purpose.
Founding cohort is open.

Off Market Engine is opening with a small first cohort in Q4 2026. Founding partners lock market exclusivity and founder pricing before general availability.

Founding cohort — 5 slots

What founding partners get

Locked-in founder pricing for the life of the account. First-mover exclusivity in your metro. Direct line to the team that's building the playbook — your feedback shapes what everyone who comes after pays double for.

Non-negotiables

The standards we
never compromise

One partner per metro

The whole point of inbound is that you're the only buyer the seller sees. We won't sell the same market twice — it defeats the mechanism.

Closed-loop or nothing

We only care about the leads that close. That's the number we optimise, that's the number Google learns from, that's the number that ends up in your quarterly review.

Your callers, not ours

We don't staff a call centre and we don't want to. You've already built the hardest part. Our job is to keep it fed with better inputs than a list.

Fit & investment

Founding cohort
has a fit test.

Five slots, one per metro. Not everyone gets one — and it's better to say so up front than three weeks in.

This is for you if

  • You already run an in-house calling team — cold, Meta, PPL, doesn't matter which. The seats are staffed today.
  • You know your cost-per-deal from your current channel. You want to see if inbound beats it.
  • You're active in one or two metros and want to lock exclusivity in at least one of them.
  • You can commit to a real Google Ads budget for long enough to learn — not a two-week experiment.

This isn't for you if

  • You don't have callers yet. Inbound leads without fast dials underperform outbound leads without fast dials.
  • You're pre-first-deal or still deciding on a market. Come back after you've closed a few.
  • You want a lead-per-dollar auction. Founding pricing isn't the cheapest — it's the earliest.
  • You're shopping five agencies on price and expect the same product from each. This isn't that.
Founder rate locked

Founding cohort partners lock their management fee for the life of the account, plus first-refusal exclusivity in their metro. Ad spend passes through direct to Google — we never mark it up. Exact numbers on the fit call, sized to your market.

FAQ

Questions? We have answers.

Why do you require an in-house calling team?

Because inbound only outperforms outbound if someone picks up the phone fast. A seller who fills out a form on your landing page will fill out another one on someone else's within the hour if you don't call. We're not going to staff a call centre — that's a different business, and it's the business you're already in.

Our lane is the top of the funnel: search, landing page, tracking, CRM push. Your lane is the phone. That division is why the math works.

What actually happens on the strategy call?

About twenty minutes. We look at your market, your buy-box and your calling capacity, then walk you through how we'd build the campaigns for you. If you're not a fit, we tell you on the call rather than sell you something that won't work.

Come from a desktop or laptop somewhere you can concentrate — we'll be sharing numbers on screen.

Are the seller leads really exclusive?

Yes. Every seller who submits on your funnel goes to one investor — you. We don't resell a lead to a second investor in your metro, and we cap partners per market so exclusivity is meaningful rather than a tagline.

Why Google PPC instead of Meta or lists?

The moment matters. A homeowner searching "sell my house fast" has already made the decision to sell — you're showing up when they're looking for a buyer. A Meta lead tapped a form because a video caught their eye; that's curiosity, not intent. Google search + real seller keywords is the highest-intent inbound lead type available anywhere. Everything else is a step down.

Why six ad groups and six landing pages?

Message match. A seller searching "sell my inherited house" and a seller searching "cash offer for foreclosure" are two different people with two different pains. Sending them both to a generic "we buy houses" page tanks the conversion rate.

We build around six themed ad groups per market — Cash Offer, Sell Fast, Sell As-Is, Inherited, Foreclosure, Tired Landlord — and pair each with a landing page written specifically for that intent.

Do I have to switch my CRM?

No. We run the landing pages and intake on our stack, then push every submission into whatever CRM you already run — REsimpli, Podio, Investor Fuse, HubSpot, GoHighLevel, other. Your team keeps working where they work today.

How fast do results actually show up?

Build and launch typically runs inside week one, with the first inbound seller leads landing shortly after ads go live. Meaningful optimisation data takes a few weeks — paid seller acquisition is a system that compounds, not a spike you can judge in ten days.

Which markets do you work in?

U.S. only, and one investor per metro. We've built the ad groups and landing pages around U.S. off-market seller behaviour specifically, which is why we don't take on international investors or overlap two partners in the same market.

Do I have to sign a long contract?

Founding cohort partners commit for long enough that the ads can actually learn — Google needs conversion data before it optimises. Exact term gets set on the fit call, but nobody's trying to lock you into a 12-month tail. If we can't show you a working funnel by the end of the term, staying wouldn't be your call anyway.

Apply for founding cohort

Twenty minutes.
Straight answers.

Five questions to make sure you're a fit, then pick a time. No pitch on the call — either we can build you a better inbound number than what you run today, or we say so.

  • Join from a desktop or laptop — we'll be sharing numbers on screen.
  • Block the full twenty minutes somewhere you can focus — not from the driveway.
  • Know who's calling the leads — you, an in-house rep, or a team you already run.
  • Know your rough numbers — monthly deal count, average spread, buy-box.

Prefer to ask something first?
[email protected]

Application & scheduling

Five questions, about two minutes.
If you're a fit, pick a time.

  1. 01 Your name, business and primary market
  2. 02 Your buy-box (wholesale, flip, buy-and-hold)
  3. 03 Deals closed in the last 12 months
  4. 04 Confirm you have an in-house calling team
  5. 05 Pick your call time

Takes about two minutes · No payment info requested

Your callers are the asset. Point them at inbound.

Founding cohort is open. Twenty-minute fit call, exclusivity locked in your metro, founder pricing held for the life of the account.

U.S. investors · One partner per metro · Founding cohort — Q4 2026